Communications & Connecting with Audiences Amid Chaos
Confronting the evolving landscape
Information fatigue - it's a problem. Every time you check the news or your LinkedIn Feed someone is talking about COVID-19. It's exhausting, we all know we're in the middle of a global pandemic and everyone all at once is in a mad dash on how to make sense of the chaos – both internally and externally. We're not here to tell you what you already know or bore you with semantics. Let's get right down to the part where we address the issue at hand and make your life better.
In our last newsletter we raised awareness and posed a question: How are youpreparing for the coming flood? Did you claim the high ground? Was the contentyou pushed out adequate and enticing or was it rushed? Or did the perspectivethat you provided just fall into the other coronavirus background noise? We arehere to help you be heard, and connect to who you need to.
As COVID-19 continues to shake up the globe, brands are scrambling to navigate the pandemic. Since the lockdowns and quarantines first began, notable big conferences like IBM’s Think, SXSW, and Adobe Summit were canceled due to COVID-19 concerns
As COVID-19 continues to shake up the globe, brands are scrambling to navigate the pandemic. Since the lockdowns and quarantines first began, notable big conferences like IBM's Think, SXSW, and Adobe Summit we canceled due to COVID-19 concerns.
With the cancellation of upcoming events, you need to extend your digital content marketing efforts to ensure consistent and timely communication with your customers. Marketing teams are being forced to switch gears and think of alternative outlets, away from event marketing, to accelerate pipeline while keeping the health of others in mind.
In order to stay connected, marketing managers must make the right changes towards staying connected with their audiences by putting greater focus into their content marketing. However, going through the motions is not enough.Communications and content marketing needs to be a holistic approach to foster connection and engagement with your audiences.
Prior to the pandemic, the sales and marketing landscape of software was already changing. The creative destruction of old methods has now been accelerated on the digital marketing front as we chart deeper into uncharted territory. Our entire mission as an organization was acting as the answer to this change.
We have decided to make a policy change for existing partners and new partners of ours. We are now removing the annual lockup policy on our engagement agreements. We originally remained uncompromised on this policy to account for variance and so we could ensure the best service possible before we achieved our current scale. We’re now positioned to extend more flexibilty, as this is a time where we feel this would give peace of mind to any of our partners experiencing disruption from the crisis.
Content marketing is the most effective way for you to remain in touch with your customers and expand your reach. With the ever-changing digital landscape, communicating and engaging with your audience can remain undisrupted, no matter what the situation is – as long as you have the proper content marketing strategies in place.
